Out & Equal

According to David Ogilvy(The Father of Advertising), “an advertisement is the one which should sell the product without drawing attention to itself”. But these days advertisements sell the product and draw equal attention too! I was traveling in a bus and happened to overhear the conversation between two elderly women. They were that loud! One of them was telling that she wanted to get the shoes a lady was wearing in a cosmetic advertisement! I was shocked, what did the shoes have to do with the cosmetic product and was taken aback with the lady’s finding. I realized that this is how the advertisements influence our way of living. Haven’t we wanted to splurge on the items that are shown and have given in to our desire many times! Our food habits, especially those burgers, pizzas, pasta are a result of the advertisements! Advertising promotes branded goods and it has become fashion to spend on them. Kids get easily carried away by the advertisements and it is common sight to see them pestering their parents in order to buy their favorite products! One has to realize advertisements are meant to showcase the product in good light and it is up to the customer to make an informed choice!